Our Experts

Dan Willits, President

2nd Generation Family Owner & Castro Valley native.  Business Management, Sales, Rotarian, Scoutmaster.


Joe Willits, Vice President - Sales

2nd Generation Family Owner & Castro Valley native. Project Manager & Sales for Realtors, Commercial, Residential, & Insurance Loss clients


June Kohfield, Manager - Finance

Our accounting liaison and longest tenured employee of the company.


Yami Goebel, Manager - Castro Valley Showroom

Merchandising and showroom traffic manager. Sales for Insurance Loss Clients.


Scott MacFarland, Manager - Warehouse/Operations

Our logistical brain for inventory and processing of clients' materials.


David Borges, Manager - Installations

Installation Crew Coordinator, Trainer, & Quality Control Supervisor. We believe in flawless execution every step of the way, so our work continues after you’ve made your flooring selection. We are experts in flooring installation, and we stand behind our work with a “Life of Floor” warranty*. You can rely on our flooring installation experts. After all, this is your home we’re talking about.


Roxanne Akre, Manager - Insurance Replacement

Our primary point of contact for any insurance loss client from flood, fire, vandalism, etc.


Tony Gomez, Manager - Danville Location

The branch manager of our Shaw Design Center affiliated location.


Roberta Blevins, Finance - Accounts Receivable

Payment Agreements, Liens, Court Adviser


Kaye Grant, Finance - Accounts Payable

Our A/P liaison to our suppliers.


Lisa Terry, Finance - Purchasing

Manager of vendor purchases.


Jim Akre, Sales - Insurance Loss/Commercial

Project Manager & Sales contact for Insurance Loss Sales or Commercial Clients


Scott Andersen, Sales - Insurance Loss/Residential

Project Manager & Sales for Realtors, Residential & Insurance Loss clients.


Don Fernandes, Sales - Residential/Commercial

Project Manager & Sales for Realtors, Multi-Family, Commercial, Residential


David Rodrigues, Sales - Outside

Project Manager & Sales for Remodel, Retirement Facility, Builder, & Residential clients.


Lauren Borges, Sales - Inside

Inside sales & design consultant


Marion Shelby, Warehouse/Operations

Will-call & deliveries