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Our Experts

Our Experts


Dan Willits, President


2nd Generation Family Owner & Castro Valley native.  Business Management, Sales, Rotarian.



Joe Willits, Vice President - Sales


2nd Generation Family Owner & Castro Valley native. Project Manager & Sales for Realtors, Commercial, Residential, & Insurance Loss clients



June Kohfield, Manager - Finance


Our accounting liaison and longest tenured employee of the company.



Yami Goebel, Manager - Castro Valley Showroom


Merchandising and showroom traffic manager. 



Scott MacFarland, Manager - Warehouse/Operations


Our logistical brain for inventory and processing of clients' materials.



Matthew Borges, Logistics  - Warehouse/Operations


Logistics team member, helps us keep our shop running smooth.



David Borges, Manager - Installations


Installation Crew Coordinator, Trainer, & Quality Control Supervisor. We believe in flawless execution every step of the way, so our work continues after you’ve made your flooring selection. We are experts in flooring installation, and we stand behind our work with a “Life of Floor” warranty*. You can rely on our flooring installation experts. After all, this is your home we’re talking about.



Roxanne Akre, Manager - Insurance Replacement


Our primary point of contact for any insurance loss client from flood, fire, vandalism, etc.



Tony Gomez, Manager - Danville Location


The branch manager of our Shaw Design Center affiliated location.



Roberta Blevins, Finance - Accounts Receivable


Payment Agreements, Liens, Court Adviser



Kaye Grant, Finance - Accounts Payable


Our A/P liaison to our suppliers.



Lisa Terry, Finance - Purchasing


Manager of vendor purchases.



David Rodrigues, Sales - Outside


Project Manager & Sales for Remodel, Retirement Facility, Builder, & Residential clients.



Amanda Love, Sales - Inside


Inside sales & Design Consultant.  



Irene Gilbertson, Sales - Customer Service


Inside Sales Support.





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